From the keyboard to the boardroom, this is the
Unknown:business of esports.
Unknown:The worlds of gaming and esports are evolving every day faster
Unknown:than ever before. With YouTube's living data, you can probe into
Unknown:the real thoughts and behaviors of esports fans and gamers
Unknown:worldwide. If you're a team, a brand, an agency or a rights
Unknown:holder, you should be talking with YouGov. They're partners
Unknown:with the biggest names in esports. And the biggest brands
Unknown:all around the world, driving compelling results every single
Unknown:day, check out youtube.com/bo E and schedule a call with YouGov.
Unknown:Today, from the keyboard to the boardroom. This is the business
Unknown:of esports weekly news show slash post podcast live stream.
Unknown:I am Paul the profit that will lead me I'm joined today by my
Unknown:friends and CO hosts the Honorable Judge Jimmy burrata
Unknown:Lindsey, the boss, boss, Jeff, the juice Cohen, for those of
Unknown:you who are new here, welcome. What we do is we cover the most
Unknown:pressing, gaming and esports topics and news of the week but
Unknown:we look at all of it through a business and C suite lens. And
Unknown:best of all, we get to do it live with you guys. You get to
Unknown:get in our faces challenge us ask questions. All of the above.
Unknown:We encourage it, it's a safe place. It's a new time, by the
Unknown:way. So we're trying out a new time here. It's 230. Eastern
Unknown:11:30am. Pacific time.
Unknown:It's 1034. Gulf Standard Time. So we're trying to reach more
Unknown:time zones. I know there were people in Australia before who
Unknown:couldn't listen to the show live. Hopefully, now you can. So
Unknown:if you love this time, if you hate this time, please let us
Unknown:know. We're just testing it out. I'm not saying this is gonna be
Unknown:permanent. But we want to see how it works out. How many of
Unknown:you guys show up? Mad says new time saying great people. That's
Unknown:Matt. You summarized it. Extremely well. New time. Same
Unknown:great people. Is everyone doing today? Let's see how you doing?
Unknown:I am so excited for this new time, man. I feel like I'm so
Unknown:much more awake. This is gonna be good. You like this? Oh,
Unknown:love. I'm not at my best at it. Yeah.
Unknown:I'm interested. Chat is I think people might be more likely to
Unknown:say, Yeah, I want it. I feel like it's like, it's like doing
Unknown:a webinar, right. So for people who are at work or whatever,
Unknown:this is a great opportunity to like, kick back for an hour get
Unknown:some, you know, gaming and esports knowledge and banter
Unknown:and, and then go back to your work day. I think I think that's
Unknown:how that's how I'm looking at Adam says I highly approve of
Unknown:this time, Adam. Thank you. Appreciate you being here as
Unknown:always. And so I'm glad we want feedback. We want to know if you
Unknown:guys hate the time, love the time. You have to let us know.
Unknown:Because we're going to make a decision in the next few weeks.
Unknown:We're you know, do we keep trying this? Do we move it back
Unknown:to the original time. We want to make sure we're doing what you
Unknown:guys want and what's best for you guys. So Adam says this is
Unknown:new. Adam it is new, but again wouldn't be the live stream
Unknown:without Ademar and Adam D I remember now I have to specify
Unknown:and so appreciate both of you guys being here.
Unknown:Guys, I just want to tease before I get into sorry I had a
Unknown:bit of a brain fart there. I want to tease the podcast this
Unknown:week. incredible guest on the podcast we had the very famous
Unknown:Knut and for those who don't know Knut he's a Twitch streamer
Unknown:incredibly popular Twitch streamer. One of the big ones
Unknown:one of the bigger IRL Twitch streamers in other words he you
Unknown:know puts a camera on his back in a backpack and walks around
Unknown:and films basically his entire life. He's also a bodybuilder
Unknown:like a world class bodybuilder.
Unknown:And very, very fascinating guy talked a lot about streaming the
Unknown:difficulties the upside, you know the secrets to success,
Unknown:what he thinks of the different platforms a lot of great
Unknown:conversation all around streaming and entertainment and
Unknown:his success there so definitely definitely don't miss that. It's
Unknown:a great it's a really great episode. I mean I'm a bit biased
Unknown:but it's a really great episode so
Unknown:definitely look forward to that.
Unknown:Adam says I'd suggest if you can get the podcast guest to join in
Unknown:an after show. Then do an after show but definitely do this time
Unknown:always. Adam are that is such a good idea. And you know
Unknown:We did that last week with Chris. Chris Oh coins and Greg
Unknown:and it worked really well like Chris was so great on the live
Unknown:stream I don't know if you were if you've managed to catch most
Unknown:of it but
Unknown:you really thought we were gonna I thought we're gonna kick
Unknown:Lindsay out for good I thought she
Unknown:had a chance out of this is just got listening just got done
Unknown:listening to last week's episode with Chris It was great. Yeah
Unknown:Chris was fantastic.
Unknown:And you know that I think it's a great idea to maybe try and
Unknown:bring the guests as much as possible on the live stream
Unknown:after the fact I definitely think we should do that. So
Unknown:love, love, love love the idea and we are definitely going to
Unknown:try that.
Unknown:Adam R says if Lindsey leaves all riot Don't tempt me
Unknown:if Lindsay leaves I would riot to so I mean
Unknown:no one's no one's replacing Lindsay There you go.
Unknown:All right, guys, let's, let's jump into some news. We have
Unknown:lots of news to get to this week.
Unknown:I want to start with
Unknown:Overwatch to Overwatch to in the news and, and I think it was
Unknown:interesting news. I don't know how much of a discussion to how
Unknown:deep we're gonna get into this. But the headline at least caught
Unknown:my attention here and the headline is
Unknown:Overwatch to will get rid of loot boxes. As the game
Unknown:transitions to a free to play seasonal content model, the
Unknown:controversial loot award system will be replaced with an in game
Unknown:shop. So in Overwatch two, it says loot boxes are no more
Unknown:it's going to be free to play. And there will be an in game
Unknown:shop where you can buy cosmetics and things like that. So no loot
Unknown:boxes like they had in Overwatch one now.
Unknown:It says there will be a Battle Pass, the developers declined to
Unknown:go into detail about what the battle paths were full feature
Unknown:of there will be a Battle Pass and an end game shop.
Unknown:And they talk a little bit about in the article about sort of the
Unknown:background of the backlash against Diablo immortal and how
Unknown:that has been structured the way that the pay to win structure
Unknown:there. I'm curious what you guys think of Overwatch to coming out
Unknown:and saying we're not going to do loot boxes because loot boxes
Unknown:were the primary, if not basically the only form of
Unknown:monetization in Overwatch one, the so this is a pretty dramatic
Unknown:shift. I'm curious what you guys think of the shift and what you
Unknown:think drove the shift?
Unknown:Well, if you're Overwatch, I think monetization is a
Unknown:secondary concern for you right now. Right? Your primary concern
Unknown:is Has anyone gonna even play this game, because it's been so
Unknown:long, it's been demanded for so long. And there's so many great
Unknown:competing titles out there now that they're not as dominant as
Unknown:they once were. So I love the shift to free to play at opens
Unknown:up your game to a wider audience, there are so many kids
Unknown:out there that can't afford a 6070 even a 40 or $30 game. So
Unknown:going free to play to me is always a great thing. You want
Unknown:your IP in his front of as many eyeballs as possible. Otherwise,
Unknown:there's nothing to monetize in the first place. And it's just
Unknown:kind of funny and unfortunate that that's where they're at.
Unknown:But it's a good move I think for for the Overwatch community and
Unknown:I don't know if it's a Hail Mary or or something that drastic. I
Unknown:don't think so. But it's it's definitely telling, right
Unknown:because we had this conversation a week ago and probably the week
Unknown:before that.
Unknown:What was it was the Strauss Zelnick story where they're
Unknown:actually raising the prices of their games. Right? And that's
Unknown:it. Oh, right. It was Call of Duty, excuse me.
Unknown:And so that's the difference here, right that we're looking
Unknown:at his call of duty, immensely popular game, tons of people
Unknown:still playing and even though I personally am frustrated by it
Unknown:and left, but but then when you compare it to Overwatch, which
Unknown:is in a very different scenario, taking the opposite, really
Unknown:interesting to see one parent company taking both routes,
Unknown:right and kind of a b testing, which is going to be the most
Unknown:successful, but I think it kind of just proves that it's not one
Unknown:or the other, but a more of a matter of circumstance. You guys
Unknown:think that this signals that Activision Blizzard's concerned
Unknown:about how many people are going to play the game?
Unknown:Yeah, I don't think I would go that broad to draw. I mean, they
Unknown:probably are concerned but I don't know that. I would
Unknown:necessarily draw that conclusion just in this. I think this is a
Unknown:move that
Unknown:It's kind of been coming in the industry a lot more and more
Unknown:where we've seen a movement really away from loot boxes
Unknown:towards like the Battle Pass system. fortnight did that Apex
Unknown:legends did that they still may use a little bit of loot box
Unknown:mechanics, but it's largely that Battle Pass system that drives
Unknown:the monetization versus like one off or pay to win type blue box
Unknown:style mechanics. So I think it's I think it's more that you know,
Unknown:broadly than anything else. Yeah. Once a year, we're gonna
Unknown:say something. Oh, yeah, I just when I when you first were
Unknown:reading the story, I thought, okay, who cares? Nobody likes
Unknown:this game anyway. So I suppose my sort of hot take is that loot
Unknown:boxes are no loot boxes. This doesn't really matter that
Unknown:people are disappointed in Overwatch to you with an
Unknown:Activision didn't do the type of pivot it needed to save the
Unknown:franchise in the first place.
Unknown:So yes, I think they're concerned about player base.
Unknown:Like, Doesn't this feel a little bit inconsistent to you? Like
Unknown:last week, we had the discussion about Call of Duty raising the
Unknown:price by $10. Right. And the conclusion there seemed to be
Unknown:something to the effect of, we know people are gonna buy Call
Unknown:of Duty anyways. Right? And so you can raise it $10 $15
Unknown:Whatever, people are still going to pay it. That was sort of
Unknown:correct me if I'm wrong, kind of the conclusion we all came to.
Unknown:With Overwatch, it's maybe a little bit different story,
Unknown:right? There's definitely not as much.
Unknown:My belief around Overwatch is there's a hardcore group of
Unknown:people still playing Overwatch one who are going to play
Unknown:Overwatch too. So why not take the same attitude of well, the
Unknown:people who are going to play Overwatch too are going to play
Unknown:Overwatch too. So we should charge 50 bucks for it or 30
Unknown:bucks for it anyways, right? Like, why? Why make it free to
Unknown:play if you know that there's a player base that's going to
Unknown:adopt your game anyways.
Unknown:You know, the only reason I see the change? Sorry, go ahead,
Unknown:Jeff. Isn't the single player still gonna be I think what
Unknown:they're doing is basically separate and multiplayer in the
Unknown:single player, which kind of makes sense if you think you
Unknown:make the multiplayer free to play, and then monetize it with
Unknown:microtransactions. So you kind of like Jimmy said, broaden the
Unknown:base, bring as many people into the top of the funnel as
Unknown:possible. Plus, you get those network effects you don't want
Unknown:to be a multiplayer game doesn't have enough players. So people
Unknown:start dropping out because they can't find matches, and then
Unknown:they're going to still charge I believe for the
Unknown:the story missions and Conklin like the PvE modes, I believe
Unknown:that was the take that there are the rather than going down,
Unknown:which I think actually makes sense. It's a bit of like the
Unknown:opposite of the war zone approach where war zone started
Unknown:with the free paid game then shifted to free play and it's
Unknown:kind of the opposite there.
Unknown:It's an interesting point. It's sort of consistent with cod,
Unknown:though, where the single player games paid and the multiplayer
Unknown:battle royale is free to play. Maybe there that's the
Unknown:consistency. Let me just get caught up on comments here. Matt
Unknown:says, How can you not like this for Overwatch too? Isn't it
Unknown:possible that this solves all the issues people were talking
Unknown:about? When the beat first came out? Making it Free to Play
Unknown:seems really smart.
Unknown:Just don't make it like Diablo immortal, like you said, I mean,
Unknown:in game store, I think is definitely going to get less
Unknown:backlash than loot boxes, right? Like just on a
Unknown:apples to apples comparison. If all other things are equal,
Unknown:better to be able to buy the cosmetics you want than a loot
Unknown:box, you don't know what you're gonna get. Does anyone disagree
Unknown:with that?
Unknown:I mean, clearly,
Unknown:this is better.
Unknown:It's just interesting that they make a whole announcement that
Unknown:of it. I don't know that this is what I'm trying to read into.
Unknown:Right? Like, what are they trying to accomplish with the PR
Unknown:around it? And it says probably a Microsoft direction. There's
Unknown:not a single first party Microsoft game released in the
Unknown:last couple of years that I can think of that is still doing
Unknown:loot boxes. They've all moved to stores. I wonder also, what are
Unknown:the economics of loot boxes versus stores in terms of
Unknown:average spend per user? I don't know if any of you guys know or
Unknown:have seen data around that. Jeff, maybe you have.
Unknown:I'm guessing you see more people send in the store like a greater
Unknown:percentage of the overall population will spend. But maybe
Unknown:the dollar spent is lower because with microtransactions
Unknown:or sorry loot boxes, you get those whales that like just have
Unknown:an item they need to get so they'll spend $1,000 to get
Unknown:through to get it versus the store. Maybe you have more
Unknown:people spend like a greater percentage of people but they
Unknown:spend an hour because they just buy the one I want. Just my
Unknown:hypothesis. It's an interesting one. It sounds sounds
Unknown:reasonable implausible. Matt says like it feels like they're
Unknown:desperately trying to not make another Diablo immortal, which
Unknown:seems like a good idea if you ask me. I mean, I did see
Unknown:somewhere that Diablo immortal made like 25 million bucks so
Unknown:far, but that seems like such a huge amount in the grand scheme
Unknown:of Activision Blizzard, but
Unknown:maybe they're not the same actors Blizzard has always been
Unknown:kind of deaf to the backlash against them anyways, so I don't
Unknown:know. I don't know if it's a reaction. Adam says I Adam D
Unknown:says I think they're worried about the game being popular in
Unknown:the player base, but they're basically implementing the
Unknown:system within Call of Duty. Yeah, I think Adams the that's
Unknown:that's the that's basically the conclusion here that it's
Unknown:consistent with Call of Duty, which is maybe what they're
Unknown:trying to standardize, like, give multiplayer away, monetize
Unknown:through in game stores and charge for single player
Unknown:campaigns.
Unknown:But I also agree that they are worried about the player base.
Unknown:That Mr. Says the same reason they made the Hinsdale Halo
Unknown:infinite multiplayer free to play. They need people playing
Unknown:this is true for multiplayer to succeed, you cannot have 15
Unknown:minute queue times or you know, whatever they would be if if
Unknown:maybe you gated it with a $30 charge.
Unknown:Because I just want to put this next to hang on. I don't have
Unknown:the story queued up, but I wanted to put it next to another
Unknown:story.
Unknown:Sorry, one second, because I thought I don't think this plays
Unknown:into it that much. But I do think it plays into it maybe a
Unknown:little bit. And this was I was watching asmin gold stream in
Unknown:fact, and he was reacting to a video. Let me bring this up
Unknown:here.
Unknown:So the story here is US Senator Ted Cruz agrees to roundtable
Unknown:meeting with asmin gold on outline, pay to win
Unknown:microtransactions. So asmin gold has been like incredibly
Unknown:outspoken on how Diablo immortal basically needs to die, that
Unknown:it's the worst thing that's ever happened to gaming and I agree
Unknown:with him. And and somehow this made it to the he made contact
Unknown:supposedly, with US senator Ted Cruz's office to talk about
Unknown:making pay to win microtransactions. And in fact,
Unknown:when I saw Ted Cruz's reaction or or comment on this, he
Unknown:expanded it to loot boxes, so pay to win microtransactions and
Unknown:loot boxes illegal. So supposedly asmin gold's talking
Unknown:to Ted Cruz, about putting legislation to make pay to win
Unknown:microtransactions and loot boxes illegal. Now, I put it here
Unknown:because obviously we just talked about Overwatch to getting rid
Unknown:of loot boxes. Do you think there's concern from any of the
Unknown:big players that maybe loot boxes will get regulated more
Unknown:heavily in the US and they need to change now?
Unknown:Lindsey, maybe I don't know if you have thoughts on this. Yeah,
Unknown:I mean, there definitely should be
Unknown:legislation in and laws in general are historically
Unknown:extremely slow to move, but can be, I suppose quite damaging or
Unknown:quite harsh when they eventually go through. I don't think that
Unknown:there's any justification for needing to immediately fix this,
Unknown:considering I went to an FTC hearing on loot boxes, like
Unknown:three years ago, and obviously, nothing has particularly changed
Unknown:since then. Um,
Unknown:I think it would be wise to move away from that as the
Unknown:monetization model in general, just because I think that
Unknown:there's a lot of pushback from fans as well. So I don't think
Unknown:that this is like a thing to do right now, like all irons in the
Unknown:fire kind of alarm. But I do think that it would be wise to
Unknown:move away from that and find other forms of monetization for
Unknown:several reasons. One of them being the potential for
Unknown:legislation down the road.
Unknown:Any other thoughts guys on this?
Unknown:I think I agree with everything Lindsay said. I doubt that this
Unknown:came though, as a result of the Ted Cruz asmin gold thing. It's
Unknown:just it's, it's too quick, right? Like these companies like
Unknown:this, don't make decisions that quickly, right? Like, it's not
Unknown:like they changed the entire monetization design of this
Unknown:multi 100 million dollar game that building based on like, one
Unknown:tweak content groups, it's just, it's just not that wouldn't be
Unknown:how it would go down.
Unknown:It's something that you see in traditional sports also, right,
Unknown:like the top athletes are going to use their voice and their
Unknown:status to try and implement change, or at least to try and
Unknown:make headlines. But the thing here is, I mean, what's Ted Cruz
Unknown:going to do at the end of the day that hasn't already been
Unknown:discussed, like Lindsay said three years ago. See, just
Unknown:getting publicity from from this demographic, right and kind of
Unknown:taking advantage of a hot topic where you can get in front of
Unknown:new eyeballs
Unknown:I don't want to criticize him or any political candidate too much
Unknown:on the show. It's just,
Unknown:you know, gamers don't like to feel exploited fundamentally, is
Unknown:what we're talking about here. You have a very well known gamer
Unknown:that's very vocal against that. And is this going to lead to any
Unknown:true change remains the question, and I don't think
Unknown:there's an answer for that. You know, it's kind of how I'm
Unknown:looking at this. So it's a fun story. It's cool to see the
Unknown:names attached to it. But I just don't have a lot of hope, I
Unknown:think for anything immediate.
Unknown:Hey, I want to just take one one poll here. And I want to ask
Unknown:chat, also, probability that loot boxes get regulated and I
Unknown:probably mean banned in the US in the next two years.
Unknown:Where would you guys put that probability? Yeah. Zero. Jeff
Unknown:says zero. Lindsey.
Unknown:You're muted. She's with me. She couldn't
Unknown:bear saying that out loud.
Unknown:Now, within two years to
Unknown:zero, you also 03 zeros. Come on. I mean, percent. That
Unknown:statement, it says a lot more about my beliefs about the US
Unknown:political.
Unknown:Versus like, what I really believe about loot boxes, or
Unknown:should they be banned or anything like that. It's just
Unknown:like, we can't pass anything in this country that is remotely
Unknown:sensible. So it's very unlikely you're gonna get you know,
Unknown:enough people on board to do that. We're not to that. It's
Unknown:just like it's gonna grow into all and everything else. It's
Unknown:not an issue that people care about that said that people were
Unknown:going to take it up a champion, just not that important to be
Unknown:fair, not at all. Ademar says, Wait, which announcement came
Unknown:first, the asmin gold or Overwatch? I think technically,
Unknown:the asmin gold one came first. The Overwatch announcement was a
Unknown:few days later. So read into that as well.
Unknown:Kevin says hasn't EU law taken aim at loot boxes already? I
Unknown:think the Netherlands did already. Yes, Kevin. They did.
Unknown:But I don't know if there was a hard like ban on them, I think
Unknown:was more aimed at like stopping kids from gambling.
Unknown:That has always been sort of the way to that most governments
Unknown:have tried to sort of go after loot boxes. Although, recently I
Unknown:think we covered this couple of weeks back where I think it was
Unknown:Belgium. Basically, their subversion of the Supreme Court
Unknown:effectively said that loot boxes were not can so it was like a
Unknown:big step in the wrong direction for the the anti loot box
Unknown:regulators. Yeah.
Unknown:Michael says this is new schedule change, Michael. Yes,
Unknown:we're, as I mentioned at the top of the show, if you missed it,
Unknown:we're trying out a new time. We're trying to reach more time
Unknown:zones if you love it, if you hate it, let us know.
Unknown:By but so far, the feedback has been good. So let us know if you
Unknown:if you hate it you prefer doing this at night or in the morning
Unknown:or whenever? Brian says asmin gold Ted Cruz loot boxes What a
Unknown:time to be alive. I mean, it's fun that it's it's in the part
Unknown:of the conversation, right, like, but to Lindsay's point
Unknown:it's been part of it feels like it's been part of the
Unknown:conversation for a few years now. I disagree with you guys
Unknown:that at 0%. I actually think over the next two years, it's
Unknown:probably like a 5050 Toss up. Truly like a 5050 Toss up.
Unknown:That I think I think the whole idea of kids gambling,
Unknown:eventually, people decide to do something about it. But I don't
Unknown:know, what do I know. Ademar says streamlabs got called out
Unknown:by regular people on Twitter for copying other companies. And
Unknown:within a day they issued a statement saying, Oh, hey, we
Unknown:messed up, we'll fix it.
Unknown:I mean, Ademar you're implying that Overwatch two came out with
Unknown:this announcement after the asmin gold thing? I agree that
Unknown:that the decisions that are being made that quickly and that
Unknown:haphazardly because they sort of have always been made that
Unknown:haphazardly at Activision Blizzard. So I do think they may
Unknown:be connected, but I think it's more likely that they're just
Unknown:worried about the player base is my guess. Kevin says zero. Wow,
Unknown:Kevin agrees with all of you guys. All of you guys think 0%
Unknown:Zero. Like not no chance impossible. Adam D says 10% That
Unknown:feels a little more reasonable to me. At least some chance.
Unknown:Kevin says of all the things to focus on lol Come on now. Kevin,
Unknown:we gotta get rid of pay to win and Diablo immortal says this is
Unknown:the most important issue facing America today.
Unknown:Adam Ademar ces two years 05 years depends on who has a
Unknown:majority in Congress. So Ademar I think you agree with Jeff on
Unknown:this one that it's more of a
Unknown:The statement of the political systems
Unknown:not to get into a political compasses but who which side
Unknown:dancing like I don't know, you know like the right is all about
Unknown:free enterprise we really gonna ban you know
Unknown:microtransactions and video games it seems very like anti
Unknown:liberal conservatism and then the left like I don't know
Unknown:I just don't know whose political issue like who makes
Unknown:hay from it I'm just not sure I feel like that has been gold's
Unknown:political issue
Unknown:platform candidate as
Unknown:family values party, you're gonna get a weird group, you're
Unknown:gonna get the like, anti black folks and the like, extreme
Unknown:family values, folks. And it's gonna be a strange unity of
Unknown:people that have nothing to do with Democrat and Republican.
Unknown:If anything,
Unknown:Kevin says what are the chances California takes aim at it? I
Unknown:would assume Activision Blizzard and is a big political donor in
Unknown:California, I would think right, like, I would assume they have
Unknown:political influence or their their lobbying there. And they
Unknown:would not want that considering. I mean, almost all their mobile
Unknown:stuff is loot boxes still, right? Like most of the King
Unknown:stuff is all loot boxes, basically, or some version of
Unknown:Microsoft pay to win microtransactions.
Unknown:So I would assume they would be pretty wholeheartedly against
Unknown:it. And um, so MD says slow clap for Jeff
Unknown:says no way will loot box be banned in the US, especially
Unknown:since the country is starting to loosen up, loosen up its
Unknown:gambling laws. That's that's a good point. That's actually good
Unknown:point. All right, maybe I'm not 5050 Maybe I'm 10%. Maybe I'm
Unknown:with
Unknown:added D on this same 10%. I don't think it's zero, I could
Unknown:actually cut both ways. I mean, that would be state by state,
Unknown:which is how the gambling laws are being done. But you could
Unknown:see some element of when a state is legalized gambling, they
Unknown:actually tightened other areas where it's like, you know, they
Unknown:decided to legalize sports betting but part of the bill
Unknown:that's negotiated they end up banning these sort of like
Unknown:mobile microtransactions pseudo sheath like pseudo gambling, if
Unknown:you call it, I don't think that will happen. But you could make
Unknown:that.
Unknown:Guys, let's move on. Let's talk about Team Liquid in the news.
Unknown:And for those of you who watch all our content, or consume all
Unknown:our content, this is something
Unknown:William the professor calluses. latest episode of office hours
Unknown:he touches on this topic, we're going to talk about Team Liquid
Unknown:here. But if you haven't watched an episode of office hours with
Unknown:the professor, go do that. It's, it's it, we put it in the same
Unknown:feed as all the other business of esports stuff. It's really
Unknown:great. He does a deep dive once a week on one specific topic.
Unknown:And this this week was on Team Liquid and Honda so let me let
Unknown:me bring this up here the story was Team Liquid and Honda
Unknown:announced naming rights deal. So Teamliquid announced a
Unknown:significant partnership with car manufacturer Honda, the new
Unknown:multi year deal will see Honda secure naming rights to the
Unknown:organization's League of Legends, LCS and Academy teams,
Unknown:so they will compete in the LCS under the name team, liquid
Unknown:Honda.
Unknown:It'll be on their jerseys, you know, all the usual stuff. And
Unknown:they've been they've been they've been teamed up since
Unknown:2019. So Todd does not new to Team Liquid. But this naming
Unknown:rights deal is new. I'm curious what you guys think of the team
Unknown:naming rights stuff. And I ask, you know, from a business
Unknown:standpoint, right, like, who the question I usually ask, like,
Unknown:who who's the bigger winner here? Right? Is this? This
Unknown:better for Team Liquid or better for Honda without knowing how
Unknown:much Team Liquid actually got for this? But the second
Unknown:question I have is, why don't we see this more in North American
Unknown:traditional sports, but it seems to be getting more accepted in
Unknown:esports. Right? We saw TSM FTX. Now Team Liquid Honda, like why
Unknown:don't we see the, the, you know, the h&m, New York Yankees or
Unknown:whatever, like, you know what I mean? Like my, why is that not?
Unknown:Like why is because they don't need as much money as the
Unknown:esports teams need because they have broadcast deals. The big
Unknown:problem in esports is that they there's no substitute for the
Unknown:massive TV contracts that we've seen, really pretty much every
Unknown:other sport. That doesn't happen in esports. We've seen some
Unknown:deals nothing nearly of the magnitude. And the big question,
Unknown:I feel like we've been talking for five years the industry has
Unknown:about hey, these big TV contracts are coming. That's
Unknown:where the catch up opportunity will be to
Unknown:In traditional sports and real estate and esports, hasn't
Unknown:really happened, my sort of like working hypothesis is that
Unknown:there's just too much free content out there on platforms
Unknown:like Twitch, and YouTube and stuff like that where it's a
Unknown:good substitute, right? If you think about basketball, there's
Unknown:no great substitute for watching, like the Lakers versus
Unknown:the bowls. Next,
Unknown:where's esports? There's a pretty good substitute. If you
Unknown:just go on Twitch and watch, you know, who could pick your
Unknown:favorite streamer? Like, that's a pretty good substitute for any
Unknown:esports match if you're not a hardcore fan of a team, so it
Unknown:keeps it keeps the right staff. So that's, that's the big
Unknown:problem. So get back to your initial question. These teams
Unknown:need money, so they're willing to literally sell their own
Unknown:name.
Unknown:Yeah, I want to jump in here. I think that's I think Jeff had a
Unknown:lot of it on its head, you know, that one, the lack of, or
Unknown:rather, the sheer amount of content where it makes it less
Unknown:of a competitive product. And also, you know, what the teams
Unknown:need, right? In traditional sports versus esports. You know,
Unknown:I had this conversation about this exact story with a
Unknown:marketing representative for another very well known global
Unknown:car manufacturing brand. And, you know, we both came to the
Unknown:same conclusion in that this was a pretty standard partnership,
Unknown:it was pretty basic, there was nothing that really excited
Unknown:either of us seem to be a create more value for Team Liquid, I
Unknown:think more than Honda here, just because Honda is one of those
Unknown:global I mean, not the team that liquid small by any means. But
Unknown:it's not Honda status, doesn't have Honda's history or reach.
Unknown:But but at the end of the day, it's like, what, what is this,
Unknown:you know, there, there was an opportunity for Honda, who's
Unknown:spending marketing dollars for this, for this brand deal, where
Unknown:Honda could have been a little bit more engaged, they could
Unknown:have created more content, they could have gone directly to the
Unknown:motorsports side of competitive gaming, which is a really
Unknown:interesting place. I mean, the group of us saw the esports f1
Unknown:activation in Austin. And that's just one element of it, where
Unknown:there were lines in Austin, Texas, you know, for people to
Unknown:compete and hop on these, these VR machinery and not VR, but but
Unknown:those those simulator rigs. So it seems like a not a missed
Unknown:opportunity for Honda, but really not as meaningful as it
Unknown:could have been were on it could have done something, again, on
Unknown:the motorsports side of things, or just more than just like,
Unknown:here's a bunch of money, put our name on your T shirt, you know,
Unknown:not that this isn't a big news that it's not a great win for
Unknown:esports because it is a non endemic brand. You know, like
Unknown:the Nissan FES do that we had seen.
Unknown:But it's not unique. And I don't want to bag it for that or rag
Unknown:on it for that. But
Unknown:I don't know, maybe it's because we cover all the top news
Unknown:stories and all the trending things every single week that
Unknown:we're ahead of the curve over a year, I would like to think, but
Unknown:you would hope for something a little bit more. Even though
Unknown:this is still a win for esports. It's just, it's not the
Unknown:evolution that I would hope to see. Because I just want to hang
Unknown:on I want to read this. Adam VSAs good on them for the
Unknown:partnership. But liquid Honda is awful, in my opinion. I mean,
Unknown:this is where I sort of want it to take this Doesn't this feel
Unknown:incredibly lazy, incredibly lazy as an activation? Because I get
Unknown:why a brand wants to put their name on a stadium, right?
Unknown:Because there's probably 100,000 cars that pass by the biggest
Unknown:stadiums every single day. And you know, if you see you know,
Unknown:TD Bank or whatever up in lights on the stadium, or Gillette or
Unknown:whatever, you know that
Unknown:that has value because you're getting eyeballs from just the
Unknown:people who pass by this giant thing every single day. The
Unknown:reality is, is there anyone who's actually going to call
Unknown:this like, Team Liquid Honda? Like are the casters gonna call
Unknown:them Team Liquid Honda, or the like, the fans gonna refer to
Unknown:them as Team Liquid Honda? Probably not right? This is
Unknown:still probably just Team Liquid. And so I didn't know what Honda
Unknown:really gets with naming rights. I feel like there were 100 other
Unknown:better ways to activate with the team to get people excited about
Unknown:the Honda brand.
Unknown:This feels lazy to me. I don't know what I will say I agree
Unknown:with you. What I will say is, especially with a non endemic
Unknown:brand, maybe they're just dipping their toe in the water.
Unknown:You know, we did have Steve Aaron set on the show a couple
Unknown:of months ago, he spoke to the incredibly high. I think it was
Unknown:100% return rate from their sponsors, wasn't it? I thought
Unknown:it was 100 where the sponsors that they work with come back
Unknown:every single year because of that relationship. This is the
Unknown:first relationship that Han is having with liquid so maybe it's
Unknown:the start of something, but to your point I'm not out here
Unknown:saying team TSM FTX
Unknown:Right. So what is this accomplishing? Really, other
Unknown:than Honda taking a dip in a new field? Which is why I said, you
Unknown:know, it seemed like a missed opportunity for dipping their
Unknown:toe. It's almost like they skipped all the steps in the
Unknown:ground for the whole
Unknown:you know, they could have started with a simple like
Unknown:Jersey patch instead they're like, No, change your name. Like
Unknown:that's, that's literally about as deep as you can think about
Unknown:it. Like, literally change the name, though I do agree. But
Unknown:it's also the lowest value thing, right? Like if, if Honda
Unknown:tomorrow came and said, Hey, business of esports here's
Unknown:millions of dollars, we want you to change your name to business
Unknown:of esports Honda, right? Like, is anyone gonna call the show
Unknown:that right? Is are people gonna be like, Oh my god, I tune in to
Unknown:the business of esports Honda livestream every week. No,
Unknown:there's people are still gonna call it business of esports
Unknown:there are probably better ways we can get Honda's brand in
Unknown:front of our audience. And I think there are better ways
Unknown:Teamliquid can connect Honda in their audience more creative
Unknown:ways than just renaming. That's absolutely great. To be fair,
Unknown:they may also they did mention, I think one of the articles I've
Unknown:read they're doing some additional stuff like they're
Unknown:gonna have a lounge it's called the Honda lounge. I'm sure the
Unknown:jerseys will have on the I imagine the players will drive
Unknown:around like there's probably other stuff besides just the
Unknown:name. But I think you're right we could get there are better.
Unknown:There are more creative ways to
Unknown:just like slapping a name that you're right. Most people will
Unknown:not say now it will be on the jerseys. It will be on the
Unknown:scoreboard it will be on the press kits and all the articles
Unknown:will obviously have to say Honda liquid, so it'll be there. But
Unknown:like when we're talking about a day to day in the vernacular,
Unknown:like we're not going to probably call it Honda. Although maybe we
Unknown:will now because we thought this competition.
Unknown:You're all missing the point here. Well, it evokes so many
Unknown:emotions. It's whimsical, it's imaginative. It gets you going
Unknown:it makes me laugh. I think it's great. I don't
Unknown:think liquid on those all day, actually.
Unknown:Now but I actually in the absence of enormous broadcast,
Unknown:right skills, I love seeing things like go through and I'm
Unknown:happy for Team Liquid to get a sponsor on board hopefully show
Unknown:them the wide world of esports maybe half the sponsor something
Unknown:else then and keep money flowing into the industry. So Oh,
Unknown:hilarious. I love some of these comments. Lindsay to your point
Unknown:here. Omar says I would hate if my Honda was made of liquid.
Unknown:This Kennison weird. Adam D says having honden Jersey similar to
Unknown:branding in the EU soccer teams is 100 times better than
Unknown:changing the name to liquid Honda. I mean, to be fair, I
Unknown:think they do have the patches that they do have. They did say
Unknown:they were gonna have names on the Jersey but I agree liquid
Unknown:Honda is weird. Ademar says the Honda lounge where the PCs are
Unknown:as powerful as a lawn mower.
Unknown:This is guys you should be you should have done this activation
Unknown:chat should have done this activation. And Mr. Says Honda
Unknown:Civic Si themed gaming chairs. I mean gaming chairs already our
Unknown:car like racing bucket seat. So that's not a stretch.
Unknown:Kevin says it seems like the sports is following the European
Unknown:European Jersey style with branding included like soccer,
Unknown:rugby, Euro basketball, meanwhile, the US has been slow
Unknown:to get there. I mean, to just point it, the US maybe doesn't
Unknown:need to go there right like the the big North American sports
Unknown:teams, because they just don't need the money themselves the
Unknown:brand. I mean, they're they are doing some Jersey patch
Unknown:sponsorships like in the NBA.
Unknown:But it's like they don't need to sell their naming rights because
Unknown:they just make so much money that it would cheap in their
Unknown:overall brand.
Unknown:What is interesting is that we don't see more and maybe we do
Unknown:see this a little bit. But like I was thinking of the analogy
Unknown:like golf, every tournament seems to be sponsored by some of
Unknown:the like the Honda classic.
Unknown:The RBC the Barclays, like every event seems to have like a title
Unknown:sponsor. And it really works because then the whole week
Unknown:you're hearing about, hey, who's winning the Barclays tournament?
Unknown:Who's winning the Honda classic? Like it's just, you know, I
Unknown:think it actually might be better than this. So I'm
Unknown:surprised we don't see more of that. And he's
Unknown:I have I've had funny thoughts about that exact thing, Jeff
Unknown:with golf, because there's one tournament which is called the
Unknown:waste management open. And every time I go
Unknown:What a horrible name for a tournament like, I get that it's
Unknown:the corporate sponsor, but it's a horrible name for a tournament
Unknown:like this is horrible branding, but maybe it works because I
Unknown:always remember it.
Unknown:And it's you know, it's
Unknown:big golf tournament. But I don't know if naming the naming
Unknown:anything after the sponsor helps the sponsor really, I'm not
Unknown:convinced. Let's put it that way.
Unknown:Guys, before we get to the next story, I just want to say a
Unknown:quick word, this live stream very generously sponsored by
Unknown:YouGov. If you're working in or around the gaming space at all,
Unknown:you're looking to reach esports, fans,
Unknown:gaming, the gamers gaming audience at all, you need to be
Unknown:talking to you guys, they produce something called Live
Unknown:data. So it's data that's constantly being updated, it's
Unknown:incredibly powerful helps to make really great decisions, I
Unknown:would not go alone, I would not try and get into the gaming
Unknown:space or reach the gaming audience at all, unless you've
Unknown:talked to people like you go first. So if you need to reach
Unknown:them, you can reach any of us directly, and we can put you in
Unknown:contact with them. Or you can go to yougov.com/boe in fact, go
Unknown:there anyways, I'm gonna put it in all the chats that I can you
Unknown:gov.com/boe There's some free data there. There's some videos
Unknown:from past live streams we've done with YouGov. And so there's
Unknown:a lot of interesting things there. Go check it out. Go show
Unknown:you give some love. We really appreciate their support. Is it
Unknown:true? Offered $100 million to change the name of the of the
Unknown:live stream to the use of businesses esports live stream
Unknown:we true. And we did turned down it is true. Those I can confirm
Unknown:those rumors.
Unknown:Ademar says waste management seems appropriate for golf. Ah,
Unknown:okay.
Unknown:Totally unnecessary shot at golf.
Unknown:When you said that, though? Hey, well.
Unknown:Totally unnecessary shot at golf. All right, guys, let's
Unknown:let's talk about a subject where maybe we were all wrong. I don't
Unknown:know. I don't know if it's one of those cases. Or maybe we were
Unknown:all right, that doesn't go. This could go both ways. And it's
Unknown:about Netflix games. And finally, some data coming out.
Unknown:This is from Sensor Tower, Netflix games, reach 13 million
Unknown:downloads. So according to the report,
Unknown:Netflix games have generated 13 million downloads globally since
Unknown:launching them last year.
Unknown:The most popular month for the platform, in terms of downloads
Unknown:was December, which had 2.3 million. And this is
Unknown:incidentally, when their second most popular game launch
Unknown:ashphalt extreme.
Unknown:They've been doing this less than a year. Everything launched
Unknown:last November. There's 24 titles more on the horizon that we've
Unknown:talked about, including a Stranger Things title. What do
Unknown:you guys think of this number? 13 million downloads 2.3 million
Unknown:in their best month?
Unknown:Netflix games a success? Not really? Where are we right?
Unknown:Where are we wrong?
Unknown:Just for context. So the company I work for Home games, which
Unknown:many maybe you may or may not have heard of in the last month
Unknown:had 37 million downloads. So downloads in in mobile gaming
Unknown:are not.
Unknown:It's not always equivalent, you know? So
Unknown:I guess
Unknown:times as much as Netflix is game Netflix's best month? Yeah. So
Unknown:it's Yeah, I mean, I would say that you're basically calling
Unknown:Netflix games and nothing burger a little bit. Yeah, I mean, I
Unknown:still maintain I don't think they're doing enough. And now to
Unknown:be fair, they're probably not spending a ton on user
Unknown:acquisition debt. You have to be a Netflix subscriber, you have
Unknown:to be in the Netflix app to find them. So there's a lot of
Unknown:reasons why 13 million may actually be a good start for
Unknown:Netflix. And they may be better than or worse than they
Unknown:expected. But just off the top like 13 million to me is not
Unknown:like a wow, this is you know, taking over the world bumper.
Unknown:Jimmy Lindsey, any thoughts? Maybe? I mean, in different
Unknown:context. Do you guys know offhand? Netflix's total
Unknown:subscriber numbers? I googled it immediately. Yeah. So it's about
Unknown:222 million. So 13 is about half a percent of their total user
Unknown:base, making a download, which I still think is pretty on par
Unknown:with their strategy like they're not releasing huge. I do I still
Unknown:feel like they're in the early phases. I will be I think it
Unknown:does worse if the stranger stranger thing game does poorly
Unknown:that I think they need to rethink it. But I think so far
Unknown:they haven't released a massive I mean, they've released like
Unknown:the Queen's gambit and some other like, decent Netflix IP,
Unknown:but they haven't released a game that's like,
Unknown:nearly as popular as one of their most popular shows like
Unknown:Stranger Things. So I still feel like they're sort of dipping
Unknown:their toe
Unknown:When and maybe it's Stranger Things is more of the game that
Unknown:makes the plunge.
Unknown:So, I mean, are you guys concluding that too early?
Unknown:Because I know the context, you put this in sort of paints
Unknown:Netflix's gaming efforts in a bad light here, but like,
Unknown:do you?
Unknown:Do you agree that with Lindsey that maybe it's too early to
Unknown:call or? Early? It's definitely too early? I definitely, I have
Unknown:been critical of Netflix. But that comparison was more just to
Unknown:give scale and and to say like, Haha, Netflix you're doing so
Unknown:poorly because we don't know what they're optimizing for yet
Unknown:right? They may it may be all about retention. So those 13
Unknown:million people they may have some estimate of Okay, now we've
Unknown:gotten them to stick around Netflix for an extra month. So
Unknown:that's worth $12. So boom, we just made, you know, $200
Unknown:million. Based on that calculation. We don't know that
Unknown:maybe those 12 million, 2 million of them were not Netflix
Unknown:subscribers previously, and they joined the service to play the
Unknown:Netflix game. So oh my god, that would be like amazing. If they
Unknown:made 2 million new subscribers. I doubt either of those things.
Unknown:Ace, but I guess the point is without that extra context, but
Unknown:what they're optimizing for, we clearly can't say whether this
Unknown:is success or failure.
Unknown:That that clarification, I think was super helpful, Jeff, and I
Unknown:didn't take it in a negative way. When you shared your own
Unknown:insights. I thought that was like, wow. Okay, so this is the
Unknown:higher end of the spectrum that we're weighing against. And you
Unknown:provide an excellent context. What I will say is that the fact
Unknown:that it's even up for debate to me shows that it's successful,
Unknown:because if it was anything less, and if it was an instant
Unknown:failure, we would just be branding it as an instant
Unknown:failure. Look at this, it barely clear 2 million or 5 million
Unknown:downloads, the fact that it did over 10 million, and we're
Unknown:actually at 13. I think that's pretty impressive. It's a start.
Unknown:And, you know, now we have one data point to talk about, and
Unknown:we'll see where like, like Jeff just said, We'll see where they
Unknown:take it, and where we're the next release or what those next
Unknown:few years are. But honestly, I think if it were a failure, we
Unknown:would more easily classify it as that the fact that there's even
Unknown:a question about it, to me, indicates that it's pretty, that
Unknown:it's at least successful in its own right. And there will be
Unknown:more discussion to be had around it.
Unknown:And let me just read the comments here, that Omar says
Unknown:there's a small percentage of games based on films shows that
Unknown:have done well. But the ones that are done well do really
Unknown:well. So it's a risk, but it couldn't be high reward. I mean,
Unknown:that's true, right? Like Stranger Things could, could be
Unknown:incredibly successful, given you know, how popular the show is.
Unknown:But it could also be a horrible, like, just because it's usually
Unknown:using Stranger Things. IP doesn't guarantee success, as
Unknown:we've, I think discussed many, many times. Chris says, Hey,
Unknown:Chris, last week's guest on this live stream. Chris, by the way,
Unknown:everyone has said how amazing you were both on the podcast
Unknown:episode and on the live stream, and how much they love the show
Unknown:with you. It says half a percent. That's about the
Unknown:penetration of esports fans to video games. So chalk it up as
Unknown:All right. Okay. Take taking a shot at esports. Kevin says 13%
Unknown:of 220 million is over 28 million.
Unknown:Where's the 30?
Unknown:million downloads? Not percent? Yeah, yeah. 13 million
Unknown:downloads.
Unknown:And then again, we're the half percent assumes each download
Unknown:was from?
Unknown:Yeah, it's 5%. I, my decimal places were off. But 5% is
Unknown:assuming each individual download was from a separate
Unknown:Netflix user, right? Because you could have one Netflix user
Unknown:download three games. And therefore it would be a smaller
Unknown:percentage of the of the total Netflix user base or viewer
Unknown:base. Matt says you have to imagine Netflix is happy with
Unknown:this. Why else would they release these download numbers?
Unknown:I mean, we don't know that they released them.
Unknown:I don't think the article said it was this was from a third
Unknown:party reports
Unknown:how they're getting the data. I'm not sure but
Unknown:this this wasn't a PR fluff piece from Netflix. That's for
Unknown:sure.
Unknown:Matt says it seems easier to make a successful show out of a
Unknown:game that to make a successful game out of a show. Do you guys
Unknown:all agree with that?
Unknown:Anyone disagree? Let's see how the Queen's gambit just came
Unknown:does it just just launched? We just talked about it. So no, I'm
Unknown:not sure Matt that's always the age old question. Right is is
Unknown:how this IP is applied and and where it is. Where where it has
Unknown:the strongest start.
Unknown:Shows are hard to make too.
Unknown:You know, games aren't the only you I think we're biased here
Unknown:because we're all gaming, you know, related or gaming centric.
Unknown:But shows are very hard to do.
Unknown:I mean, look at Halo, that was not a great show.
Unknown:So I think it's more of a team. It's
Unknown:the trope was like taking games and making movies other than was
Unknown:like, a disaster like, it never worked. I think in the last
Unknown:three years, we've seen a lot of examples of games being turned
Unknown:into shows that have worked. So maybe that is not necessarily
Unknown:the case anymore. But historically, I think it was
Unknown:always like, it always fails when you tried to make a movie.
Unknown:Chris says, Thanks for the kind words love the new time, Chris,
Unknown:that that feedback is really important. Thank you. We really
Unknown:want to know if you guys liked this new time, as I mentioned,
Unknown:so please, please continue letting us know even if it's in
Unknown:messages after the fact, if you're listening to this, even
Unknown:after the fact, and maybe you're usually here live, let us know.
Unknown:And Omar says The Witcher is the exception, not the rule.
Unknown:True? Sure. But it's a strong example the strong it's a strong
Unknown:sort of thing to point to and you could look at League and
Unknown:arcane, I mean,
Unknown:TV shows that come from games seem to be seem to have done
Unknown:pretty well recently. Alright guys, I want to get to I want to
Unknown:get to a couple final stories here.
Unknown:And this is razor in the news. Razor is bit of a twist on this
Unknown:one. The headline here is gaming hardware giant razors venture
Unknown:arm leads, 4 million investment in Singapore crypto payments
Unknown:startup. So this is z ventures it's the venture arm of Razer
Unknown:for million dollar funding round and triple A, it's a crypto
Unknown:payments startup based in Singapore. So basically, it says
Unknown:I want to read the statement from the chief strategy offer
Unknown:officer raiser where he says AAA is a clear leader in crypto
Unknown:payments, an area of interest in relevance to us in the gaming
Unknown:space, we look forward to the strategic partnership with them,
Unknown:accelerating their growth and adoption by leveraging on our
Unknown:existing ecosystem of hardware, software and services.
Unknown:And the idea is, what triple A does is that allows companies
Unknown:and E commerce platforms like Razer has, or game developers to
Unknown:accept payments in crypto. So
Unknown:I don't know what you guys want to make of this, you know, I
Unknown:was, I was like following what the hardware companies are
Unknown:doing, and especially when they're doing different things
Unknown:here. This could be just as simple as razor, you know, wants
Unknown:to be able to sell keyboards and headsets and get paid in
Unknown:Bitcoin. But I'm wondering if you think if there's any tinfoil
Unknown:hat theories, your thoughts on where razor might be going with
Unknown:this? Because I do think it's different. I have not seen any
Unknown:other hardware company make a move like this.
Unknown:What do you think? Is the thinking here for razor? And
Unknown:what how does this play out?
Unknown:Jimmy, if you have thoughts, or Lindsey Go ahead.
Unknown:I was just gonna say my my most kind of tinfoil hat and
Unknown:pie in the sky theory is that they'll start doing, they'll
Unknown:start acting as an art arbiter, like, they'll create like a b2b
Unknown:software as a service for gaming companies to be able to accept
Unknown:payments through this company.
Unknown:They don't typically do software as a service. So that would be
Unknown:kind of a huge step outside of their normal. But if you're
Unknown:talking about actual product,
Unknown:then that's the only thing I could think of that razor could
Unknown:potentially sell.
Unknown:But
Unknown:so so razor actually has a division called razor gold,
Unknown:which handles payments for games and entertainment platforms. I
Unknown:don't think it's one of their more advertiser known verticals.
Unknown:But I think it has little to do if if other than it uses its own
Unknown:software for their own payments of their gaming peripherals. I
Unknown:think it has a little to do with the razor that we're all
Unknown:familiar with. And then you guys might also be familiar with
Unknown:razor or respond by razor right, which is kind of like their
Unknown:their GM that they did in partnership and in some of their
Unknown:other energy supplements and things of that nature to compete
Unknown:with G Fuel to raise you're kind of doing a lot of different
Unknown:things here under a couple of different umbrellas. And I have
Unknown:less experience with Razer gold. I've talked to some people over
Unknown:there and I'm excited to learn more, but I think this is a fit
Unknown:for that. And maybe they're just looking to add crypto
Unknown:capabilities for some of their b2b I think
Unknown:services that they're offering under the razor gold vertical.
Unknown:Either way, interesting time to get in.
Unknown:Krypto probably something that's been months in the making, and
Unknown:then, you know, unfortunate timing on the press release with
Unknown:with the turmoil going on over there. But if you believe in the
Unknown:long term, viability of that technology, as many crypto
Unknown:adopters enthusiast do, then, you know, hey, this is where
Unknown:you're still early days here. And I think there's going to be
Unknown:a growing need for companies to transact in crypto currencies.
Unknown:Guys, can I give you my thoughts on this? Because I thought, and
Unknown:this is why I wanted to bring up the story because if you guys
Unknown:remember, one of the early promises of crypto was really
Unknown:like, in the early days of pay, walling news, right, and there
Unknown:was this, there was this idea that there was a potential
Unknown:future where if you want to read a news story,
Unknown:you know, you could have there could be some way of paying two
Unknown:cents, right, some like extremely small amount to be
Unknown:able to read a news story. And this is how traditional
Unknown:newspaper publishers, were going to make money online, right,
Unknown:because they couldn't get people to buy subscriptions. And so it
Unknown:was gonna be like, some one center two cents that you pay
Unknown:per story. And over time, they make money on all these. Forget
Unknown:about microtransactions, like nano transactions. And the
Unknown:problem is with traditional payment systems, it's just not
Unknown:feasible, right? Because you have transaction costs that are
Unknown:far greater than the two or three pennies that you pay for
Unknown:the story. And this is where crypto was touted as sort of the
Unknown:solution to all of this, right? Where crypto could allow for
Unknown:these extremely small transactions with low or no
Unknown:transaction costs. And therefore it all works. Is there a world
Unknown:you think where hardware starts, maybe to Lindsay's point a
Unknown:little bit, hardware starts to become offered as sort of like
Unknown:feature as a service in the gaming space. In other words,
Unknown:you buy a gaming headset, but if you want the 3d Spatial Sound,
Unknown:it's an extra dollar that you need to pay, right? If you want
Unknown:the, you know, the plugin that can does noise cancelling,
Unknown:that's an extra dollar. If you buy a razor camera, you know, to
Unknown:do filtering, it's an extra dollar, like where we start to
Unknown:get microtransactions like we have in games, but with
Unknown:hardware. Does anyone see this potential future? I think you
Unknown:always will have hardware upsells, where I thought I think
Unknown:your point was actually an awesome one. And I followed you
Unknown:all the way up into the part about the hardware piece I
Unknown:actually thought you were gonna go was that they would use this
Unknown:network to make it such that all these games that are free to
Unknown:play can basically charge per minute, where it's like, Oh, you
Unknown:want to play Apex legends for 20 minutes, you pay like $3 you
Unknown:want to play it for three hours, you know, you pay $8, whatever.
Unknown:I don't know, math just work. But point is your pay per
Unknown:consumption.
Unknown:It could be it's interesting, I liked I liked the idea. I've
Unknown:always liked razors, sort of strategy around differentiating
Unknown:themselves and, and also moving away from hardware and trying to
Unknown:do more in services and infrastructure. So it'll be
Unknown:curious to see how they implement this and how they
Unknown:bring this to everything else they're doing. I am curious to
Unknown:see, Matt, let me just read this Matt says Why get involved in
Unknown:crypto now though, not the best time for that industry map.
Unknown:That's totally wrong. This is the absolute best time to get
Unknown:involved. I posted something about this today when others are
Unknown:fearful. This is when you should be greedy.
Unknown:Crypto is not going anywhere. Now's the best time to be buying
Unknown:in because prices are back to normal and back to Earth and
Unknown:very reasonable. And making investments now are where people
Unknown:are going to win big not not buying at the maximum hype. Now
Unknown:is when people should be investing. So I don't I totally
Unknown:disagree with this interesting thought. But I totally disagree
Unknown:with it.
Unknown:Alright, guys, I want to get to our last last story here. And I
Unknown:have to do this because you know, we are the most famous
Unknown:gaming chair reviewers on the internet.
Unknown:The most well respected obviously. And here we've got a
Unknown:chair, I promise you this one is totally different and worth
Unknown:discussing. This is
Unknown:a Kickstarter, and it's the headline here is Oculus quest to
Unknown:gaming chair features a big deep head for your feet. So there's
Unknown:an Oculus quest compatible gaming chair over on
Unknown:Kickstarter, and it lets you kick back and run around in VR
Unknown:games using your feet. So what they're saying is moving around
Unknown:in VR is obviously a problem. It can be an immersion breaking
Unknown:because you can't really move around that much. But this chair
Unknown:promises to boost immersion and boost immersion. It'll achieve
Unknown:this by adding locomotive control
Unknown:Also the chairs base, like a big D pad for your feet. So spinning
Unknown:on the seat acts as an in game 360 degree movement. So you
Unknown:won't need to deal with any weird tank controls, etc.
Unknown:It will reduce most motion sickness etc. So let me just for
Unknown:those of you who are watching, if you're listening to this
Unknown:after the fact, unfortunately, you can't see, but I'll play the
Unknown:little video here. So you can see what this thing actually
Unknown:looks like
Unknown:to use. I'll fast forward here, but you can see the way they
Unknown:they use the deep head and feet controls to both move around,
Unknown:look around and move forward by pressing on this sort of deep
Unknown:head on their feet. I'm curious what you guys think of this,
Unknown:because mobility is one of the big
Unknown:you know, unresolved technologies, if you want to
Unknown:call it that with VR and anything metaverse.
Unknown:You love this gaming chair? Do Are we all buyers on this one?
Unknown:Laughing at Chris's comment.
Unknown:No, I
Unknown:have incorporated feet. I mean, the feet are the last bastion of
Unknown:gaming. There's not many games that incorporate your feet. So I
Unknown:think, you know, they could play it. I mean game of DDR with us.
Unknown:Yeah, I really liked this, but for a different reason. And I
Unknown:actually was thinking along the lines of what Chris said as in,
Unknown:as we get more better and better mobility experiences, I actually
Unknown:think it'll really help in development of
Unknown:game accessibility for a lot more people and accessibility in
Unknown:general in the world. I think that there's a lot of potential
Unknown:here to actually improve wheelchair mechanics if,
Unknown:if game developers start building products like this,
Unknown:which I think is a really cool and unintended crossover. So I
Unknown:like that this is this is being worked on for several reasons.
Unknown:I mean, you have to have a feeling in your feet for to use
Unknown:this right, because of the D pad there. So I don't know if
Unknown:there's, I mean, I guess there's some crossover, but I just think
Unknown:this is really lazy the way I'm looking at. It's like they have
Unknown:existing VR Tech where you can go on like those omni
Unknown:directional treadmills and things. And someone was like,
Unknown:Nah, I just want to sit, you know.
Unknown:That was my take. Again, I think we're all right. And we're all
Unknown:wrong here. But But I just think this is lazy. And I would get
Unknown:kind of dizzy spinning around in a chair and all these
Unknown:directions. But I'm also not.
Unknown:I think the tech is really cool. I think it's really cool for
Unknown:video games to have this type of experience. But I it's not what
Unknown:I grew up on, and it's probably nothing that I'll adopt anytime
Unknown:soon.
Unknown:I mean, yeah, I was sort of, I'm with you on this one in the
Unknown:sense that the article talks about solving the immersion
Unknown:issue, which there Right, right, the problem statement is
Unknown:correct. VR has a bit of an immersion issue when it comes to
Unknown:mobility. Because mostly, in most games to move, you just
Unknown:sort of teleport, right, you don't actually move your feet
Unknown:and walk or run from location to location. And that can break the
Unknown:immersion. But your point is spot on. This doesn't really
Unknown:solve that, right? Because we don't walk by just sort of
Unknown:pressing forward on our toes. I mean, that's, like, doesn't.
Unknown:That's not That's not how I move. I don't know if that's how
Unknown:you guys move, but
Unknown:it doesn't really solve the immersion issue. So I'm not, I'm
Unknown:not 100% sure on this one. Matt says yes, it's back referring to
Unknown:the gaming chair. That is
Unknown:Eric says gamer stops. Eric, I'm not sure what you're referring
Unknown:to.
Unknown:You'll have to let us know. Chris is taking investment
Unknown:capital for wheelchair simulator in the metaverse. I mean, it
Unknown:does feel a little bit like that. But it definitely doesn't
Unknown:solve the immersion issue. It's cool. I just um, it's one of the
Unknown:rare ones where I don't think I'm a buyer on this.
Unknown:Chris says DDR equals dead stands for Kleiner.
Unknown:That's a good one.
Unknown:Spinning more than like, I liked the rotational abilities more
Unknown:than the foot abilities. I think that's more of the key
Unknown:technology here. Like the the foot thing. You're right. Like I
Unknown:don't, I couldn't see myself playing a game where I had to
Unknown:run and like sitting down that doesn't make any sense. But I
Unknown:think that playing a game where you can sit down and see all
Unknown:around you is pretty cool. It's funny you say that because I
Unknown:thought when I first read the headline that this is where this
Unknown:before I even saw the image that that's what this meant. In other
Unknown:words, like imagine yourself sitting in a chair and you could
Unknown:kind of
Unknown:slike run with your feet in place. You know what I mean?
Unknown:She's weird, which is like, like brushing up against sort of the
Unknown:D pads. And I thought that's what it was
Unknown:ran
Unknown:it's not my favorite thing to do. No,
Unknown:I'm Iran's it's called.
Unknown:But I see that I don't think this is gonna work.
Unknown:Unfortunately, I wanted it to be great. And it doesn't seem like
Unknown:it really fixes any of the real problems.
Unknown:Guys, that brings us to the end of this show. I will say. Please
Unknown:give us feedback on the time. Thank you to everyone who showed
Unknown:up at this new time. It seems like almost unanimously,
Unknown:everyone likes the new time. We'll try and keep the show also
Unknown:closer to an hour, I think so that people can sort of make it
Unknown:a webinar, sort of like a weekly webinar that you do as part of
Unknown:your workday. If you're on the East coast or the west coast.
Unknown:You need before I get let me read Danny's comment says that
Unknown:they develop that chair because people don't want to stand up.
Unknown:While using Oculus. That seems what the chairs for that Oculus
Unknown:did the app was just too much effort.
Unknown:But as I was saying, Guys, feedback on the time, again,
Unknown:everyone really appreciated it. Really appreciate it. If you
Unknown:give us your feedback on the time. We're going to continue
Unknown:this I think one more week, keep testing it out. See if you guys
Unknown:like it. Unless there's major backlash or people tell us they
Unknown:really don't like it. I think we're going to keep it at this
Unknown:time. Definitely going to look into having the guests come on
Unknown:after because the new times a bit earlier and maybe more
Unknown:manageable for guests. So do it as a real after show. I think
Unknown:that'll be fun.
Unknown:And just want to thank everyone for coming again next week. It
Unknown:will be at the same time. 2:30pm Eastern time. 11:30am Pacific
Unknown:time. Definitely stay tuned for the podcast with Knut this week,
Unknown:really great episode is going to come out this week. And
Unknown:make sure to follow business of esports everywhere on Instagram
Unknown:on tick tock on LinkedIn on YouTube on Twitch everywhere you
Unknown:can get our content. We put a bunch of content out during the
Unknown:week. And we hope you guys love it. Make sure also subscribe to
Unknown:met a woman and men of business sorry for all the reminders but
Unknown:gotta plug the shows. There's great content coming out of
Unknown:Lindsay and Jeff every single week as well. Guys, don't forget
Unknown:the most most important thing. The future is fun. We will see
Post a Comment